I helped execute Red Bull Basement’s campus activation at UW, leading event coordination, student engagement, and brand promotion. Through outreach and planning, I drove 280+ RSVPs and secured three guest speakers, including two tech creators and a startup founder.
This experience gave me a real understanding of what captures attention in person and how that translates into content. It’s shaped how I think about owned media: starting with what actually resonates with people, not just what brands want to say.
Over ~2 months, I led cross-org coordination to plan and execute the activation from scratch. I built the event one-pager and program structure, managed budget allocation across key logistics, and created a LinkedIn certificate for the first-place case competition winner, later approved by Red Bull HQ.
I led Red Bull’s Tetris activation at PAX West 2025, driving event coordination, EPC engagement, and brand promotion. Across four days, our Seattle and Portland teams sampled 30K+ cans and engaged 1K+ gamers in Red Bull Tetris on mobile.
Being on the ground showed me what actually captures attentionand how that translates into content. It’s shaped how I think about owned, earned, and paid media: start with what resonates, then build from there.
I led the Artful Access project at Seattle Art Source, securing a $5,000 grant from the City of Seattle’s Neighborhood Matching Fund to support community art initiatives. I managed end-to-end execution from planning and hosting events (artist workshops, readings, and exhibitions) to coordinating partnerships and reporting outcomes. The process took about 5 months.
This experience reinforced the importance of community-driven storytelling and how meaningful engagement comes from making content and experiences accessible to diverse audiences.